Web development that connects code with business outcomes
Building fast, reliable and business-focused digital platforms.
I work as a Lead Developer
I build and operate web platforms across e-commerce, SaaS and service businesses, combining hands-on development with infrastructure, automation, technical SEO and performance optimization.
01role: "Web Developer"
02focus: ["web", "e-commerce", "seo", "automation"]
03platforms: ["WordPress", "Shopify"]
04infrastructure: true
05location: "Tirana, Albania"
06approach: "build, measure, improve"
Contact
Have a project, opportunity or technical challenge in mind?
Let's discuss the platform, business problem and outcome you need.
01
About
Development experience with an operational mindset.
Edvin Dollani is a Tirana-based Lead Developer with more than five years of experience building, optimizing and managing digital platforms across e-commerce, SaaS and service industries.
His work extends beyond interface development. He manages hosting, DNS, server environments and security, builds e-commerce logic and payment integrations, deploys automation workflows, and uses analytics and technical SEO to improve how digital products perform.
He currently oversees digital operations for AluGlobus Fence and Globus Gates. Earlier roles included PHP and JavaScript development for Deepser's ITSM and CRM platform, WordPress development at Sherocommerce, and technical support and consulting work at TalentBridge.
02
Expertise
Technical capability aligned with business needs.
Full-Stack Web Development
Build and maintain PHP and JavaScript platforms from backend logic and integrations through responsive frontend interfaces.
WordPress and E-Commerce
Develop WordPress, WooCommerce and Shopify experiences with custom functionality, payment flows and maintainable content systems.
Performance and Technical SEO
Improve Core Web Vitals, PageSpeed, site structure and search visibility using technical audits, analytics and measured optimization.
Hosting and Infrastructure
Manage servers, hosting, DNS, domains, caching and CDN configuration to keep production platforms stable and fast.
Automation and Integrations
Design n8n workflows and connect APIs, CRM processes and payment systems to reduce repetitive operational work.
Security and Maintenance
Diagnose production issues, maintain platform security and coordinate reliable releases across business-critical websites.
03
Technical skills
A practical stack for development, growth and operations.
01
Development
02
CMS and E-Commerce
03
SEO and Analytics
04
Infrastructure
05
Data and Automation
06
Tools and Design
04
Work experience
From technical support to platform leadership.
Lead Developer
Globus - AluGlobus Fence & Globus Gates
- Oversee full-stack development, hosting, DNS, server environments and security for two brands.
- Improved website PageSpeed from 43 to 99 on desktop and mobile.
- Built and launched the AluGlobus mobile application on the iOS App Store.
- Built and maintain e-commerce platforms covering backend logic, frontend UI and payment integrations.
- Deployed n8n automation workflows and manage SEO, analytics, Merchant Center and product feeds.
Technical Operations Assistant / Freelance Web Developer
Bia Box & Independent Client Projects
- Communicate tasks and updates to developers, organize projects and priorities, monitor deadlines, and help ensure work moves forward.
- Test websites and new features before launch, identify bugs, report issues clearly, and assist with transferring approved changes from staging to live websites.
- Perform complicated WordPress tasks and updates, assist with plugin configuration and website content updates, document processes when needed, and brainstorm practical solutions for client requests.
- Use AI tools effectively to improve workflows, testing, research, and task execution.
- Built Dreamhouse Albania, including the frontend, backend, and complete CMS system that adds properties from the backend directly to the frontend.
- Completed additional freelance website projects including Web Generating and Super Clima.
WordPress Developer / Webmaster
Sherocommerce
- Built, customized and maintained WordPress websites with a focus on performance, SEO and user experience.
- Worked with cross-functional teams to deliver features against client goals and project timelines.
- Diagnosed technical issues and implemented speed, stability and security improvements.
- Performed SEO audits and keyword optimization using Ahrefs and Google Analytics.
PHP / JavaScript Developer
Deepser
- Configured and customized platform modules for ITSM, CRM and workflow automation.
- Built workflows, dashboards and reporting tools supporting operational efficiency and KPI tracking.
- Developed and maintained docs.deepser.com for clear product documentation and a consistent user experience.
- Integrated CRM modules and collaborated with product and QA teams on testing, UX and platform stability.
Technical Support and Consulting Roles
TalentBridge
Technical Support Specialist - JOCO E-bikes
Provided technical support and maintenance for the JOCO e-bike fleet in New York City, resolving issues and minimizing downtime.
FHS Consultant - Medicaid Services
Guided clients through eligibility and enrollment, and managed billing and claims accuracy.
05
Selected projects
Verified work across mobile, commerce, SaaS and performance.
AluGlobus iOS App
A mobile product that brings shopping, product discovery, project inspiration, showroom information and direct support into one customer-facing experience.
- Role
- Developer and publisher
- Challenge
- Make a large product and support ecosystem easier to access on mobile.
- Result
- Application launched publicly on Apple's App Store under Edvin Dollani.
commerce + content + infrastructureAluGlobus Fence and Globus Gates Platforms
Ongoing development and digital operations for two related brands, covering e-commerce, frontend experiences, backend logic, performance, SEO, hosting, DNS and security.
- Role
- Lead Developer and digital operations owner
- Challenge
- Operate complex commerce and lead-generation platforms across wholesale and installation audiences.
- Solution
- Connect development, infrastructure, analytics, product feeds and automation in one operating workflow.
Workflows and CRM Modules
return stablePlatform;
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Deepser Platform Customization and Documentation
PHP and JavaScript work supporting ITSM, CRM, automated workflows, dashboards, reporting and the public documentation experience.
- Role
- PHP / JavaScript Developer
- Result
- Improved workflow support, KPI visibility and product documentation.
PageSpeed and Core Web Vitals Optimization
A structured performance initiative covering frontend delivery, caching, assets, infrastructure and technical SEO.
- Starting point
- 43 desktop PageSpeed
- Result
- 99 desktop and 93 mobile PageSpeed
06
Work process
A clear path from requirements to reliable operation.
- 01
Research and Planning
Clarify the business objective, users, constraints, data, integrations and success criteria before implementation.
- 02
Architecture and UX
Define a maintainable technical approach, content structure and responsive interface that support the intended workflow.
- 03
Development and Testing
Build in focused iterations, validate integrations and test across devices, performance conditions and real user paths.
- 04
Launch and Optimization
Deploy carefully, monitor analytics and infrastructure, then improve speed, search visibility and operational efficiency.
07
Education and languages
Technology supported by business and engineering education.
MSc Business Information & Technology
Canadian Institute of Technology
BSc Economics Engineering
Polytechnic University of Tirana
Languages
- AlbanianNative
- EnglishFluent
08
Development principles
What guides the work.
Business context before code
Technical decisions should support the customer journey, operating model and measurable goal.
Performance is product quality
Speed, stability and accessibility directly affect usability, search visibility and conversion.
Automate repeated work
Well-designed workflows reduce manual steps while improving consistency and visibility.
Build for ongoing operation
Maintainability, security, documentation and monitoring matter after the first release.
Contact
Have a project, opportunity or technical challenge in mind?
Let's discuss the platform, business problem and outcome you need.